What is the “triple impact” of your philanthropic gift?


April, 2014 |

A truly rewarding part of our job is working with families to structure their charitable gifts to sup- port the causes they are passionate about. But this is just one of the three impacts of a family’s philanthropic gift, because family members get to experience the emotional benefits of their gift; and the gift in turn becomes part of the family’s wealth management plan in a tax- and income-efficient manner. The components of this “triple impact” of philanthropic giving include:

  • THE IMPACT ON THE CAUSE/CHARITY: 
Americans donate billions of dollars each year to various charitable causes, from water conservation to cancer research. These are dollars needed and appreciated by many. For example, Save the Children estimates that because of charitable donations from families, they have reached 3.4 million children in East Africa and delivered life-saving food, water, clothing and educational assistance. Philanthropic gifting is an investment in making our world a better place, but the impact of your gift continues beyond the cause you are supporting.
  • EMOTIONAL/FAMILIAL IMPACT OF PHILANTHROPIC GIVING:  The term philanthropy means “love of humanity.” While the modern definition is “private initiatives for public good, focusing on quality of life,” both definitions spring from an altruistic desire to improve human welfare, to lessen the injustices in this world. This desire explains our satisfaction in supporting a cause we are passionate about.   In addition, philanthropic giving helps establish a family identity to pass down to future generations. Hesitations may exist about involving the next generation in the finances of a family and giving too much to children too soon. But charitable giving alleviates these concerns, allowing you to share your views on “giving back” and involve the family’s younger members in an important initiative.
  • FINANCIAL IMPACT OF YOUR GIFT:  Charitable gifts can take many forms and be gifted through various (including trust) structures. Just as you engage a professional advisor to manage your financial affairs, you should ensure that your charitable gifts are considered in the context of your wealth-planning strategy. Alternatives to making a gift directly to a charity include a private family foundation or a donor advised fund (DAF).  Contributions to qualified charities, including private foundations and DAFs, qualify for unlimited gift and estate tax deductions. This can reduce the gift and estate tax your children will pay. There is also an income tax deduction, up to 50 percent of AGI for cash gifts and 30 percent of AGI for appreciated securities. Additionally, gifting appreciated securities also allows you to avoid paying income tax on embedded capital gains and offers an immediate income tax deduction, which can be useful in a high-income tax year. Many families have illiquid investments like private company stock, real estate, patents and royalties, just to name a few. These don’t generally come to mind when families contemplate a philanthropic gift. But they can be great assets for charitable gifts, and we have worked with appraisers to get valuations on some of these illiquid assets for clients. This way, the family may designate the target charity and avoid capital gains tax, get a tax deduction and leave more liquid assets available for other beneficiaries like children.

We are fortunate to work with families that are “doing well” by “doing good and doing more.” All three impacts of your charitable donation should be considered when making a philanthropic gifting plan/identity.

Click here to download PDF: What is the triple impact of your philanthropic gift

Bill Loftus

Bill is one of four founding partners of Coastal Bridge Advisors.   Bill leads the Corporate Executive Services, Lending and Alternative Investment operations of the firm. Bill is also responsible for overseeing business development and the  the firms west coast operation. With a career spanning almost 30 years, Bill began his career at Merrill Lynch in …

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