Coastal Bridge Advisors Wins Gold Medal And Two Silvers For “Uncomplicate It” Financial Marketing Campaign
Among 4,618 entries from 57 countries, firm wins big in the esteemed MUSE Creative Awards
WESTPORT, CT – October 22, 2020 – Coastal Bridge Advisors, an independent wealth management firm, announced today that it won multiple marketing awards in the 2020 Muse Creative Awards, winning big in three different categories, including:
Website Redesign – Gold Medal
Corporate Identity – Silver Medal
Logo – Silver Medal
When Coastal Bridge Advisors set out to rebrand the firm, it saw a massive opportunity to distinguish itself from the ‘me too’ advertising so prevalent in the industry by focusing on the client, not its own credentials. Its promise to ‘Uncomplicate It’ was designed specifically to illustrate its focus and ability to synthesize even the most complex financial concepts in a way that delivers clients the clarity they deserve. Supporting the campaign with strong, vivid, aspirational copy and imagery, the firm relaunched its flagship website at www.coastalbridgeadvisors.com.
The campaign was a creative collaboration between Coastal Bridge Advisors, Dave Wang Design (a visual brand design agency), John Parikhal (formerly a top international marketing expert, now a partner in management consultancy Breakthrough Management LLC) and Bob Gourley (a freelance web designer).
Jeff Fuhrman, President of Coastal Bridge Advisors, said, “Our rebranding efforts were specifically aimed at communicating our difference from the 17,000+ competitors in the crowded independent financial advisory marketplace. The rebrand focused on making the financial services experience easier for our clients, highlighting our promise to ‘Uncomplicate It.’ Winning this award is validation of our desire to better understand the issues facing our clients and identifying the solutions they require, rather than the simple cliches used by others. We are humbled to be recognized for these efforts by the MUSE Awards.”
The MUSE Creative Awards is an international competition catered to professionals from the creative and design industries. Under the administration of the International Awards Associate (IAA), the awards are judged by an international panel of professionals. During blind judging, panelists looked at factors such as the quality and effectiveness of concepts utilized, then selected winners from a deep pool of international submissions.
The 56 judges for this year’s competitions hailed from 22 countries and belong to leading companies in the creative and digital industry. This year’s competition featured over 4,600 different entrants from 57 countries, including familiar international brands and agencies such as IKEA, Sony Pictures Home Entertainment, Rolls-Royce, BMW, The Coca-Cola Company, Hewlett Packard Enterprise, Tommy Hilfiger, Maybelline New York, W Hotel, and Puma Football.
“It is our privilege, as always, to honor these remarkable firms,” said Kenjo Ong, CEO of IAA. “They have more than earned their achievements.”
About Coastal Bridge Advisors:
Coastal Bridge Advisors is an independent Registered Investment Adviser, founded in 2008 with an aim to provide better client service, personalized, sophisticated guidance, and deep team support, focused on helping clients more clearly plan for retirement, more simply transfer wealth to future generations, and more effortlessly enjoy the lifestyle they want today. Its goal is to “Uncomplicate It” for clients, which means explaining even the most complex concepts in a way that delivers the simple clarity they deserve.
About Dave Wang Design:
Dave Wang Design is a visual branding consultancy with over 20 years of experience providing retailers, brand owners and manufacturers integrated branding solutions. Its focus includes brand identity, product & service literature, packaging & merchandising programs at retail, website design and digital marketing applications.
About Breakthrough Management:
Breakthrough Management focuses on helping companies and people become as much as they can be – to survive, prosper and grow at a time that is, for everyone, challenging, exciting and rapidly changing, especially with emerging and increasing competition in the global economy.
About Bob Gourley:
Bob Gourley is a freelance web developer, designer and journalist. He works on a variety of websites and other interactive projects for companies and organizations including Warner Bros. Records, The Americas Society/Council of the Americas, and The 100 People Project. His writing has appeared in publications including Wired and The Boston Globe.
About MUSE Creative Awards:
MUSE Creative Awards is an international competition for creative professionals whose ability to inspire with a concept, idea or design can help spark their inner muse, lighting the path to success with ingenuity and originality. Website: www.museaward.com
MUSE Creative Awards created and conducted the awards for Website Redesign, Corporate Identity, and Logo. The awards are determined by judges who are senior-level and experienced in their field/industry. Judges are selected based on experience, credibility and availably. Judging is blind. All entrant information is removed from entries to prevent bias. Judges score on a scale of 1-100, based on the following criteria: (1) Creativity / Concept / Idea, (2) Content / Brief / Objective / Planning / Execution, (3) Visual / Design, (4) Innovation / Functionality / Effectiveness, and (5) Impact / Memorability. Entries with scores from 85-100 will be awarded Platinum (1st Place). Entries with scores from 70-84 will be awarded Gold (2nd Place). Entries with scores from 50-69 will be awarded Silver (3rd Place). MUSE has not published the number of nominees considered for the award. The firm did not pay to participate in the survey. The awards are not based on any client experience. Receipt of the awards is not indicative of future performance.
To view the full Press Release, click here.